Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Why HIIT should be the focal point of your class timetable.

Joe Hall, 23 Apr 2019 / 9 min reading

The original title for this blog was ‘Could HIIT be featured more within your Group Ex Schedule?’ but during the writing of this blog, it became apparent that there are so MANY benefits to including HIIT on your Group Exercise timetable,

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Different levels mean different devils; Make monitoring activity your masterstroke.

Joe Hall, 16 Apr 2019 / 9 min reading

Throughout many of my blogs so far, I’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

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How to add maximum value to your Small Group Training service

Joe Hall, 27 Mar 2019 / 6 min reading

As a shrewd health club operator, you’ll be conscious that Personal Training is a revenue stream which can contribute a significant amount to your facilities’ profitability. But have you ever thought about Small Group Training (SGT) as a fruitful avenue for your fitness facility?

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Maximising Customer Retention: Are you rewarding loyalty with loyalty?

Joe Hall, 26 Mar 2019 / 6 min reading

As a health club, you cannot survive without your members. It should be much more of a priority to keep your existing members happier than hunting for new members every month. While customer service is improving within fitness facilities, operators now need to take that to the next level –

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Popular

New: eFitness Status Page for the great operation of your fitness club

Asia Balicka,
17 Jul 2023

Discover the benefits of logging into the eFitness app via a Mobile App Profile (MAP)

Asia Balicka,
21 Apr 2023

LIVE CHAT in the eFitness system

Asia Balicka,
8 Jun 2022

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