Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

A Practical Guide to the Emotional Bank Account for Health Clubs

Joe Hall, 5 Aug 2019 / 9 min reading

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

Joe Hall, 28 Jul 2019 / 8 min reading

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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It's time to face the music. Give your members more of what they want.

Joe Hall, 8 May 2019 / 8 min reading

As a health club operator, you should want to deliver the best experiences in as many ways as you can. Simple as! Therefore, you should do your best to make sure your members can listen to the music they are most comfortable with while they are working out.

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Making the most of ‘Wearable Technology’.

Joe Hall, 24 Apr 2019 / 10 min reading

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I will aim to address how Health Club operators can capitalise on another key fitness trend –

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