Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How to make your Health Club much better on Instagram

Joe Hall, 2 Sep 2019 / 11 min reading

Is your Health Club making the most of Instagram?

Instagram is an immensely popular social media platform. After Facebook, it is the network which receives the most engagement, it boasts 1 billion active monthly users and 64% of those are between ages 16-34.  

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A Practical Guide to the Emotional Bank Account for Health Clubs

Joe Hall, 5 Aug 2019 / 9 min reading

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

Joe Hall, 28 Jul 2019 / 8 min reading

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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The 5 biggest mistakes your Health Club is making.

Joe Hall, 23 Jul 2019 / 6 min reading

“Mistakes are always forgivable, it takes real courage to admit them.” – Bruce Lee.

In the Fitness Industry, most of us are very proud people. Putting our hands up and saying ‘Look, we’re doing this all wrong’, can be very difficult at times.

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