Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Risky Business: What can Health Club Operators learn from the last decade?

Joe Hall, 30 Sep 2019 / 9 min reading

The Health Club industry in the UK is forever evolving. 

I’m sure as an adept, consummate, experienced Health and Fitness professional you will be aware of all the changes that have taken place in the last decade, but if you’re new to the industry,

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New technologies at FitNation conference

Agnieszka, 27 Sep 2019 / 5 min reading

Let’s assemble in Amsterdam at FitNation! The International Conference of the fitness industry will commence in less than one weeks time, on October 3rd. Taking place over two days, get ready for some gripping talks on innovation and some exciting discussions on hot new trends that have burst onto the fitness,

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How to execute a successful Marketing Campaign: The 8 Step 'Road to Glory' Guide for Health Clubs

Joe Hall, 11 Sep 2019 / 9 min reading

It goes without saying that Health Clubs need members to survive, and the sharp ability to acquire and retain customers is the lifeblood all fitness facilities must possess to be successful. 

I’ve published may posts on retention,

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Maximising Member Communication: 4 Personality Profiles your Health Club needs to know about.

Joe Hall, 2 Sep 2019 / 8 min reading

True communication goes beyond talking and listening, it is about understanding. 

There’s no denying that communication can be difficult. Imagine a world with perfect communication. There’d be fewer family dramas, less ‘office politics’ and barely any complex marriage breakdowns.

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Popular

New: eFitness Status Page for the great operation of your fitness club

Asia Balicka,
17 Jul 2023

Discover the benefits of logging into the eFitness app via a Mobile App Profile (MAP)

Asia Balicka,
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LIVE CHAT in the eFitness system

Asia Balicka,
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