In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group.
We will look at the following cohorts;
Babyboomers: –
For the last seven months, I have been travelling around Asia, mainly residing in Vietnam. Through living the expatriate life, I have seen a number of fitness facilities on the continent. I’d like to share with an experience I had with one particular club.
‘Oh my word, have you seen how much weight they’ve lost? They look like a different person.’
How many times have you heard that phrase or something similar?
That’s the power of Before and After photos.
I’ve attended many fitness expo’s, conferences and seminars over the years, and it’s fair to say that most of the conversation around ‘marketing’ and ‘health clubs’ is concerned with customer acquisition, in other words, getting more members to join your health club.
