Blog

Throughout many of my blogs so far, I’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

As a shrewd health club operator, you’ll be conscious that Personal Training is a revenue stream which can contribute a significant amount to your facilities’ profitability. But have you ever thought about Small Group Training (SGT) as a fruitful avenue for your fitness facility?

At the beginning of every year, we typically see a surge of new members join health clubs, bidding to ‘make a change’, by increasing their exercise participation levels for a variety of different reasons. Unfortunately, each year, around a third of all those ‘New Years Resolutioners’