Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

A Practical Guide to the Emotional Bank Account for Health Clubs

Joe Hall, 5 Aug 2019 / 9 min reading

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

Joe Hall, 28 Jul 2019 / 8 min reading

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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Making the most of ‘Wearable Technology’.

Joe Hall, 24 Apr 2019 / 10 min reading

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I will aim to address how Health Club operators can capitalise on another key fitness trend –

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Why HIIT should be the focal point of your class timetable.

Joe Hall, 23 Apr 2019 / 9 min reading

The original title for this blog was ‘Could HIIT be featured more within your Group Ex Schedule?’ but during the writing of this blog, it became apparent that there are so MANY benefits to including HIIT on your Group Exercise timetable,

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Popular

New: eFitness Status Page for the great operation of your fitness club

Asia Balicka,
17 Jul 2023

Discover the benefits of logging into the eFitness app via a Mobile App Profile (MAP)

Asia Balicka,
21 Apr 2023

LIVE CHAT in the eFitness system

Asia Balicka,
8 Jun 2022

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