Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

Maximising Member Communication: 4 Personality Profiles your Health Club needs to know about.

Joe Hall, 2 Sep 2019 / 8 min reading

True communication goes beyond talking and listening, it is about understanding. 

There’s no denying that communication can be difficult. Imagine a world with perfect communication. There’d be fewer family dramas, less ‘office politics’ and barely any complex marriage breakdowns.

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A Practical Guide to the Emotional Bank Account for Health Clubs

Joe Hall, 5 Aug 2019 / 9 min reading

Creating a desirable customer experience does not happen by chance, it happens by design. 

It’s vital that Health Club Operators come to terms with this and lead from the front. It is hoped that by the time you’ve read this feature,

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The Aggregation of Marginal Gains - How learnings from the British Cycling team can generate more revenue for your Health Club.

Joe Hall, 28 Jul 2019 / 8 min reading

Before 2003, Great British cycling had been miserable, stale and downright disappointing. In the last 100 years prior to that point, British cyclists had just one gold medal to their name and no GB rider had ever achieved a victory in the Tour De France. 

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How much does your Health Club really know about each generation?

Joe Hall, 15 Jul 2019 / 10 min reading

In this article, I seek to share my views on how Health Club Operators can really capitalise on the distinguishing qualities and characteristics which separate each generational group. 

We will look at the following cohorts; 

Babyboomers: –

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