Blog

The eFitness blog is a place for free, thought-provoking, valuable content related to health club activities. We will cover everything from member retention and fitness programming to digital marketing and sales. We share winning strategies and best practices for health club operators. Go beyond just reading this blog, start implementing the recommended actions and you can expect to see improvements across all areas.

How to leave long-lasting impressions of your health club. 7 tips to guarantee your ex-members come back

Joe Hall, 8 Jul 2019 / 9 min reading

For the last seven months, I have been travelling around Asia, mainly residing in Vietnam. Through living the expatriate life, I have seen a number of fitness facilities on the continent. I’d like to share with an experience I had with one particular club. 

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Making the most of ‘Wearable Technology’.

Joe Hall, 24 Apr 2019 / 10 min reading

I have previously shared my views on how I believe operators can gain maximum benefit from delivering effective Small Group Training, and loyalty reward programs. In this blog, I will aim to address how Health Club operators can capitalise on another key fitness trend –

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Different levels mean different devils; Make monitoring activity your masterstroke.

Joe Hall, 16 Apr 2019 / 9 min reading

Throughout many of my blogs so far, I’ve focused very much on ‘retention’ and the idea that you should build warm relationships with your members to deliver the most meaningful personal experiences possible, at each and every stage of their unique journey.

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Online or offline? Where should Health Club Operators draw the line?

Joe Hall, 9 Apr 2019 / 8 min reading

A question that seems to be asked time and time again by operators is – which should we concentrate on more – online or offline? In this blog, we aim to share our view and tackle this widely debated topic…

As we all know,

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